PATRICE LENAE // OWNER & EXTENSION SPECIALIST
DIANA DAVIS // STYLIST
CHERI // STYLIST
Marineth Dela Pisa Dice // stylist
laurie hughes // stylist
KAT TRACY // stylist
Patrice Lenae
EXTENSION SPECIALIST
[ noun ]
a highly skilled miracle worker trained to transform your hair, while boosting your confidence. An artist, with magical hands, a master of color, style and creativity. Someone who adds a bit of shine, depth and brightens lives!
Diana Davis
Cheri
With nearly two decades of experience, Cheri has been dedicated to making clients feel beautiful inside and out since earning her cosmetology license in 2004. A graduate of the David Presley School of Cosmetology in Royal Oak, MI, she excelled as the first in her class to graduate, driven by a passion for learning and perfecting her craft.
Cheri began her career at an Aveda salon in Michigan and gained extensive experience with major brands like Ulta and Hair Cuttery, taking on roles like assistant manager. Since relocating to Florida in 2008, she has continued her commitment to excellence through ongoing education, attending advanced training in Michigan, Ohio, Chicago, New York, and Orlando every year since 2008.
Specializing in color and dry cutting, Cheri’s passion for hair shines through in her dedication to her clients and her craft.
Laurie
New England native and from Maine, Laurie has been a dedicated stylist since 1987, bringing decades of experience and creativity to every client.
Specializing in razor cuts and color, she’s known for her artistry and passion for her craft.
A proud mom of three grown children and “Gigi” to six little ones, Laurie’s heart is as full as her talent. While black is her favorite color, she’s also known for her love of all things blue.
When she’s not at the salon, you’ll find her immersed in music, crocheting, or crafting unique creations.
Kat
With over 25 years of experience behind the chair, Kat Tracy is a licensed stylist who specializes in bold, high-impact color, pixie cuts, hair extensions, and men’s grooming. A beach-loving creative, Kat has built her career in the heart of Daytona Beach, where she’s known for creating looks as vibrant and fresh as the Florida coastline.
A graduate of Daytona State College’s cosmetology program, Kat stays inspired and up to date by continually learning from top hair educators. When she’s not transforming hair, you’ll find her riding her e-bike, soaking up the sun, or bingeing the latest documentaries. She’s also a passionate animal advocate and proud cat mom to two rescues.
Whether you’re craving a vivid new look or a cut that perfectly fits your vibe, Kat is committed to delivering exactly what you need—with skill, heart, and a splash of fun.
Mary
Mary’s contagious smile, infectious laugh, and pure joy light up every appointment. Once owning salons in Manila, Philippines, she moved to the United States and honed her skills at Daytona State College.
Since joining SALON 728 WEST in 2017 as a Junior Stylist, Mary has become a favorite among our bilingual clientele, expertly serving both English and Tagalog speakers. Renowned for her relaxing, massaging shampoos (truly an experience®), as well as her phenomenal blowouts and artistic finishing styles, Mary is skilled in keratin treatments, perms, color, and highlights. She loves collaborating with clients to create the perfect look, ensuring everyone leaves feeling beautiful and rejuvenated.
Serving clients in Ormond Beach, Daytona Beach, Palm Coast and surrounding areas.